Building Simirity meant I had to really understand the problem, not just for my own family, but for hundreds of others.
Since 2018, I’ve read everything I could find on family psychology and connection. I’ve also spoken with hundreds of families through surveys, interviews, and conversations, trying to understand what genuinely keeps people together when life pulls them in different directions.
What I’ve found is this: the families who stay connected don’t do it by accident. They make specific, small, intentional choices about how they communicate, what they share, and how they hold on to the things that matter.
Many families are stuck in a pattern of staying in touch without ever feeling truly part of each other’s lives. The group chat. The annual visit. The catch-up video call where the kids aren’t really paying attention. It keeps the relationship going. It doesn’t make it grow.
Helping families break out of that pattern and feel genuinely close, not just in touch, has been our mission since 2018.